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The Science behind renu'd

By harnessing the power of good bacteria, we've formulated the most effective way of cleaning that protects you, your loved ones and the planet from toxic chemicals.

An Introduction to Probiotic Cleaning

Your home is a complex ecosystem teeming with microscopic life, and the way you clean it directly impacts its balance. Traditional cleaning products often rely on harsh chemicals that wipe out both harmful and beneficial bacteria, creating a sterile environment that can be easily recolonised by opportunistic, disease-causing microbes. Probiotic cleaning, on the other hand, works with nature rather than against it.

By introducing beneficial bacteria, our probiotic sprays create a self-sustaining microbial balance that actively breaks down dirt, grime, and organic matter long after you've finished cleaning. These helpful microbes continue working on surfaces for hours or even days, outcompeting harmful bacteria and reducing the need for frequent deep cleans.

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How Probiotics Work: The Science Explained

Understanding the microbial mechanisms that make probiotic cleaning so effective

Competitive Exclusion Principle

Probiotic cleaners work through a biological mechanism called competitive exclusion. When beneficial bacteria (primarily Bacillus species) are introduced to a surface, they rapidly colonize available space and resources. These probiotic microorganisms consume the same nutrients that harmful bacteria need to survive, effectively starving out pathogens like E. coli, Salmonella, and Staphylococcus aureus. This creates a protective biofilm of beneficial bacteria that actively prevents harmful microbes from establishing themselves.

Enzymatic Breakdown

The probiotic bacteria produce specialized enzymes—including proteases, lipases, and amylases—that break down organic matter at a molecular level. Unlike chemical cleaners that simply dissolve or displace dirt, these enzymes catalyze biochemical reactions that decompose complex organic compounds into simpler molecules. This process continues for days after application, providing ongoing cleaning action that reaches into microscopic crevices chemical cleaners cannot penetrate.

Biofilm Disruption

Harmful bacteria often form protective biofilms—sticky matrices of polysaccharides that shield them from conventional cleaners. Probiotic bacteria produce biosurfactants and specific enzymes that penetrate and disrupt these biofilms, exposing the pathogenic bacteria beneath. Once exposed, these harmful microbes are outcompeted by the beneficial bacteria, effectively dismantling the protective structures that allow pathogens to persist on surfaces over time.

Sustained Microbial Balance

Unlike chemical cleaners that create temporary sterility followed by rapid recolonization by whatever microbes arrive first (often pathogens), probiotic cleaners establish a stable, beneficial microbiome. The probiotic species form spores that can remain dormant until activated by moisture and nutrients, providing long-term protection. Studies show that regular use creates a cumulative effect, with beneficial bacteria populations becoming increasingly established, making it progressively harder for harmful microbes to gain a foothold.

Your Home's Immune System

Think of probiotic cleaning as building an immune system for your home. Just like beneficial bacteria in your gut protect you from illness, beneficial bacteria on your surfaces protect your home from harmful microbes. They occupy the space, consume the resources, and create an environment where harmful bacteria simply can't thrive. It's not about killing everything, it's about maintaining the natural balance that keeps your home healthy.

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You'll not only see the difference, you'll feel the difference.
Guaranteed for 30 days.

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